
Reducing Postage Costs on EDDM and Targeted Mailing
The majority of the money you spend on direct mail will be on postage. But if you are paying the full price for postage, you

EVERY DOOR DIRECT MAIL
What is EDDM, also called Every Door Mail Program? The United State Post Office created a program for businesses called Every Door Direct Mail (EDDM). USPS EDDM Program is designed to reduce postage costs for businesses that wish to reach potential customers in their immediate marketing area.
Businesses register with the Post Office and then use an online mapping tool to identify mail delivery areas and the number of active residents and businesses. Special paperwork is required for Every Door Mail, also generated online, and the mail must be bundled by routes and marked accordingly.
Mail pieces in this program cannot be addressed individually. Since they are delivered to Every Door within a mail route, simplified addressing such as, “Postal Customer”, is printed on each piece.
Here’s how Accurate handles every EDDM mailing end-to-end — from route selection through USPS drop-off — so you can launch a campaign without becoming a USPS expert.
Choose 6.5×9", 4.5×12", or 8.5×11" — all USPS EDDM-qualified. More sizes available on request.
Use our map to select USPS routes. See median household income per route to fit your customer.
Send us your artwork — or ask about custom design. Canva® integration coming soon
Full-service — we handle USPS forms, bundling, and drop-off. About 14 business days to delivery.
EDDM looks simple until you're at the USPS — it's 4:45, you're standing in line, and you're hoping they help you before they close so you don't have to come back tomorrow and do it again.
| Task | DIY (Do-It-Yourself) | Our Full-Service Printing & Mailing |
|---|---|---|
| Route Selection | ✕You must navigate the USPS online mapping tool manually. | ✓We provide expert route mapping and route selection. |
| Paperwork | ✕You are responsible for completing complex USPS postage statements. | ✓We handle all USPS documentation and legal filings. |
| Bundling | ✕You must manually count and band mailers in stacks of 50 or 100 with "Facing Slips." | ✓Automated bundling and banding to strict USPS specs. |
| Post Office Drop-off | ✕You must drive the physical mailers to the specific Post Office for those routes and wait in line. | ✓We deliver directly to the USPS entry units for you. |
| Permits | ✕You must register for a USPS CRID (Customer Registration ID). | ✓No registration required — we use our professional mailing permits. |
| Compliance | ✕You risk rejection if your design or thickness is slightly off — wasting your time and money, then having to redesign and reprint. | ✓100% compliance guarantee. Every piece meets USPS standards. |
| Your Time Investment | ✕Multiple trips: pick up USPS mail trays, complete the postage paperwork, count and bundle in 50s or 100s, attach paperwork to each bundle, load trays, drive back, and wait in line. | ✓15 minutes (approve your art, select your routes). |
Because the USPS defines EDDM as a total-market saturation service, individual demographic targeting is not permitted by postal regulations. However, to help you reach the right audience, we provide median household income data for each carrier route so you can select the neighborhoods that best fit your customer profile.
We offer specific mailing lists to target by demographic data, age, income, household type, and more. Contact us for those list requests.

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