
Reducing Postage Costs on EDDM and Targeted Mailing
The majority of the money you spend on direct mail will be on postage. But if you are paying the full price for postage, you are certainly throwing money away. Finding a way to reduce postage costs can significantly lower your cost per lead. Though US postage costs fluctuate frequently, it has seen an overall increase since January 2018. The percentage to which this will increase the costs for small businesses depends on the amount of mailing your business does. Although the cost of a first-class letter increased from $0.49 to $0.50, and for a postcard from $0.34 to $0.35,






